Riding the Wave to E-commerce Marketing Success with Wavvy
3 min read
Ludovicos | Riding the Wave to E-commerce Marketing Success with Wavvy | In this digital era, e-commerce has become the driving force behind thriving businesses. It’s basically responsible for establishing a strong online presence, attracting customers, driving sales, and streamlining its e-commerce operations. However, it’s not a one-day task. It’s an ongoing and continuous effort that requires consistent attention and optimization. To get you started with e-commerce marketing, here are things your brand should have:
- Good Store Performance
Deliver exceptional customer service by promptly shipping orders and providing tracking details. Prioritize responsive chat support to address customer concerns promptly.
- Complete Product Descriptions
In e-commerce marketing, concise yet detailed product listings are essential. They inform customers about product features, benefits, and specifications. Such descriptions enhance searchability on search engines and e-commerce platforms, especially when incorporating relevant keywords.
- Sponsored Ads
As part of your digital marketing efforts, utilize sponsored ads or promoted listings on your e-commerce platform to target specific audiences, increase visibility, and drive traffic. These ads boost product visibility, attracting potential customers who may not have discovered your products yet.
- Enticing Store Layout
Design the store layout in a way that makes it visually attractive and easy for customers to find what they are looking for. Organize products into relevant categories to allow for easy browsing. This will improve the overall shopping experience and increase the likelihood of customer purchases.
- Bundles, Freebies, Free Shipping!
Product bundles, package deals, and freebies can easily entice many customers. These even encourage loyalty and repeat purchases. Consider providing free shipping, especially for higher-value orders or during promotions, to reduce the number of abandoned carts and boost sales conversion rates.
- Strong Social Media Presence
To build brand awareness under your e-commerce marketing efforts, use social media platforms to showcase your products and engage with your audience. Produce authentic and relatable content. Offer exclusive promotions, discounts, or giveaways to your followers, and encourage user-generated content. Interact with their comments, messages, or mentions like a real person.
In able to do all these tasks, you’ll need a whole team. Your sales may not be enough to compensate a whole team, especially if you’re on a tight budget. Luckily, there is a new E-commerce Enabler that can provide you with an entire team for the price of just one employee!
Since 2020, Wavvy has been helping businesses in different industries, including Home & Living, Sports, Health & Beauty, and others. Their top clients include Anson Appliances, Yummy Organics, and Surechoice Pharma Phils. Inc.
Wavvy’s e-commerce enabler team consists of experienced individuals with backgrounds in e-commerce and advertising agencies, while some are former employees of top e-commerce platforms in the Philippines, Lazada, and Shopee. The team has sufficient knowledge in managing an online store.
According to Wavvy’s CEO, Ms. Klang Sanchez, they have learned valuable lessons from their clients in addition to their experiences. “For the past three years of managing different clients, we learned that one strategy doesn’t always apply to all categories. Different categories play their own game in e-commerce. But one thing applies to all – the tips mentioned above,” she shared.
Their core e-commerce marketing services are Online Store Management, Digital Marketing, Social Media Management, Influencer Engagement, Press Releases, and Events Management. Wavvy also organizes tradeshows, concerts, brand launches, and conferences. Some notable events management projects the team did were Bingo KiSS Day 2016 and PRURide PH 2019, featuring local bands Gracenote and Callalily.
If you wish to collaborate with Wavvy, you can schedule a meeting through klang@hellowavvy.com.
